📺 Clickbait definitely still works on YouTube in 2022 (but not in the way you think)

Hey!

Aseem here from Screenlace - bringing you bite-sized lessons I’ve learned interviewing successful YouTubers.

🚀 3 lessons for this week

• Having a clickbait title and thumbnail works! But only if you deliver. In the past, misleading the viewer with a grandiose title worked but now shorter attention spans mean viewers will just stop watching. MrBeast's (and others') videos explode because they set insanely high expectations and then deliver on them

• The minimum viable content framework is THE way to test your video ideas. Put just enough effort into a video to see if your audience likes it. If it does well, scale your effort with more content, else pick another topic.

• The front page of a trend-research tool like Exploding Topics could help you find the topic of your next video (dealcoholized wine 👀)

📺 Latest case studies

• How a print-on-demand/side hustle channel hit 68K subscribers & $10K/mo feat. Shimmy Morris

🔗 Noteworthy links

• The best of MrBeast's advice for growing on YouTube in a 10-minute YouTube video - "What you're saying is 'I like bananas', but what you really need to be saying is 'Bananas are the best goddamn food on the planet'"

• Underrated tools every YouTube creator should know about - VEED is a game changer

• The YouTube 2022 Year In Review showcases the year's top trending creators and videos

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Also, check out more case studies of successful YouTubers on the Screenlace website.

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